About 33 Miles of Main

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Welcome to 33 Miles of Main – your go-to shop for Island Park, Idaho souvenirs! Our name pays tribute to the unique story of Island Park, home to the longest Main Street in America, stretching an incredible 33 miles along U.S. Highway 20. 

Established officially in 1947 to meet a state law requiring businesses serving alcohol to be within city limits, Island Park was incorporated with a narrow but lengthy boundary that connected every business from Last Chance to the Montana border. 

Island Park is a quirky gem with a rich backstory—and we’re proud to celebrate it. At 33 Miles of Main, we honor that history with every keepsake we offer.